Snap's Specs: A New Era for Augmented Reality Glasses

Snap’s Specs: A New Era for Augmented Reality Glasses

Snap, the parent company of Snapchat, has announced its plans to sell a new pair of augmented reality (AR) smart glasses called Specs to consumers starting in 2026. The Specs will feature see-through lenses, an AI assistant, and a smaller, lighter design compared to previous models. The company hopes to capitalize on its developer ecosystem and existing AR experiences to gain an edge in the competitive AR market.
  • Forecast for 6 months: Snap is expected to release a series of developer updates and partnerships to bolster its SnapOS platform, including a “Depth Module API” and collaborations with Niantic Spatial and OpenAI. This will likely lead to a surge in AR app development and a more robust ecosystem for Specs.
  • Forecast for 1 year: By the end of 2026, Snap is expected to have sold a significant number of Specs units, with a focus on early adopters and developers. The company will continue to refine its platform and expand its partnerships to drive adoption and innovation in the AR space.
  • Forecast for 5 years: In the next five years, Snap’s Specs will become a major player in the AR market, with a wide range of applications and use cases. The company will continue to invest in its platform and ecosystem, driving innovation and adoption across various industries, including education, healthcare, and entertainment.
  • Forecast for 10 years: By 2035, AR glasses like Snap’s Specs will be ubiquitous, with widespread adoption across various demographics and industries. The technology will have transformed the way we interact with information, each other, and our surroundings, with significant impacts on education, healthcare, commerce, and social dynamics.

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