Truecaller, a Swedish company, has announced that it will discontinue its call-recording feature on iOS devices starting September 30. The decision comes after the company opted to focus on its core offering: fighting spam calls. Truecaller had introduced call recording in the first place to entice iPhone users to upgrade, but the feature was complicated to implement on iOS due to Apple’s operating system restrictions.
Forecast for 6 months: Truecaller’s focus on spam call detection may lead to increased adoption of its premium features, potentially resulting in a 10% increase in premium revenue within the next 6 months.
Forecast for 1 year: Apple’s native call recording and transcription support may reduce the demand for third-party call recording apps like Truecaller, potentially leading to a 5% decline in Truecaller’s premium revenue within the next year.
Forecast for 5 years: The rise of AI-powered call detection and transcription technologies may lead to a shift in the market, with companies like Truecaller focusing on more advanced features like AI-driven spam call detection and personalized caller ID. This could result in a 20% increase in Truecaller’s premium revenue within the next 5 years.
Forecast for 10 years: The integration of AI and machine learning technologies in call recording and transcription may lead to the development of new business models, such as subscription-based call recording services. This could result in a 50% increase in Truecaller’s premium revenue within the next 10 years.
